“Perfect” Content vs. “Good-Enough” Content
One of the biggest mistakes I make (probably because I’m an excellent creative writer & teacher,) is that when I go for filling my review site pages with the “valuable original content” that Google supposedly clamors for, I try to make it so excellent, clear and informative…as if my deep research and super-high quality writing on things like earbuds & blenders is really going to be read and absorbed by web browsers, and used as critical input for their final product choice.
I’m certainly like that…very methodical in researching something I want to buy, checking out all the reviews and specs from cNet and Amazon.
But the truth is, most people today live in a “microwave” world – they just want the bottom line and they want it fast. “Which one’s the best, or best-priced, just give me your final choice, or at most, a few bullet points + the best choice. I really don’t need 4 paragraphs of deep comparative research, don’t really care, just tell me which one I should buy.”
The truth is, most browsers aren’t going to read your whole discourse on which power drill or exercise bike is best, their happier to glance through a few features, specs and star ratings and just pick one. It’s also one of the reasons why video reviews work so well. I’ve watched CNet videos comparing the 5 top cell-phones, lasting less than 4 minutes, that give me so much audio & visual information, in under 4 minutes I know exactly which phone to buy, no need for any extra reviews or information.
So the only real reason for filling your Amazon review or Adsense info pages with extensive content is to please Google…no one’s actually going to read it, trust me. And the good news is , unless you own one of the top authority sites on any subject or product, and are generating massive traffic, no human at Google is going to be manually scrutinizing your creative expression skills or syntax. It just has look like a few paragraphs of original (as in, passes Copyscape) readable writing, and not necessarily on the same subject as the page’s topic or keyword, although that makes on-page optimization and anchored keywords much easier.
So cut yourself a break, if you are an affiliate marketer just trying to put up well-converting Amazon, eBay, ClickBank or Adsense sites. Find easy, inexpensive sources for your content, and don’t worry too much if it doesn’t read like the world’s greatest treatise on golf drivers or mesothelioma. If you like writing yourself, and can churn out a decent-enough 500-word article in under an hour, and you feel like this is the best way to spend your Internet Marketing time, by all means, go ahead and write your own content. Or outsource your content writing to one of hundreds of individuals contractors on oDesk, Fiverr or the Warrior Forum, or companies like iWrtier and TextBroker, who will charge as little as $5 bucks for perfectly suitable 500 word article, and spend your time finding better keywords and markets to promote.
From a confessed over-writer, take my word, and relax a bit. Hope this was helpful.




Recent Comments